How small businesses can confront the challenge of inflation
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Inflation adds a lot of pressure on small businesses. Here are some strategies to confront it.
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Small business branding: making your business iconic
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Business branding is more than a luxury. It’s a critical part of your marketing. If you have a small business, here’s how to get started.
Read MoreDon't neglect traditional marketing practices
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Digital marketing is essential, but that doesn’t mean you should neglect traditional marketing practices. Small details, like coupons or even postcards, can be a unique way to stand out.
Read MoreChris Rand interviewed by small business center in Craven County, NC
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Chris was honored to be featured in a "Spotlight" video for the Small Business Center at Craven Community College. You can watch the video right here.
Read More‘Thought leadership’ isn't a term to use lightly
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‘Thought Leader’ isn’t a title anyone should apply to themselves without good reason, but it’s a term businesses use indiscriminately. True leadership is not decided, but earned out of a desire to solve problems.
Read MoreFor small business owners, genuine insights are always in high demand
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Small businesses always need more actionable information. If they’re among your customers, providing them with content they can use is a simple approach that immediately differentiates you from your competitors.
Read MoreStartups need these four elements to build a content strategy
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Every startup should create content, but publishing content at random won’t do much to encourage your buyers. Here are the four basic elements of a winning startup content strategy.
Read MoreProprietary data: a foundation for success in new and emerging markets
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Not long ago, only big businesses could afford to get proprietary data, custom research, and value-added content. We started rand&rand to put the same marketing resources within reach of small and medium-sized businesses.
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