Perspectives on writing for money
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While specializations evolve and become outmoded, there is always a market for creativity. Here are Chris Rand’s perspectives on writing for money.
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When facts aren't enough
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Readers often don’t have time to fact-check; but the onus for discerning what’s real and what’s fake too often falls to consumers. Here’s how to use context to empower your audience.
Read MoreThank you, English teachers
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I was asked to write a letter of support for one of my college English professors. What I realized is that my livelihood—my happiness as an adult—has been shaped by my Humanities education.
Read More‘Thought leadership’ isn't a term to use lightly
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‘Thought Leader’ isn’t a title anyone should apply to themselves without good reason, but it’s a term businesses use indiscriminately. True leadership is not decided, but earned out of a desire to solve problems.
Read MoreNo one needs a 1700-word lasagna recipe
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All I wanted to do was find a lasagna recipe. Instead, I found a memoir, and it's indicative of one of the most challenging problems in content marketing.
Read More4 simple tips for content project management
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The better you are at capturing your content ideas and turning them into winning projects, the less hard-pressed you’ll be later on, when you need ideas that perform. Here are four best practices for content project management.
Read MoreWinning your audience's trust in an untrustworthy digital landscape
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Just because you have someone’s attention doesn’t mean you have their trust. Here’s how to use research, expert testimony, and helpful content to win over your audience.
Read More10 types of content you can produce using a single survey dataset
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A single investment in proprietary research can yield an entire suite of powerful content. What do you want to create with your data?
Read More4 mistakes to avoid when representing data in content
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Most of the mistakes businesses make when publishing their research are just that — mistakes. But sometimes, it can be tempting to present data in a way that makes it support your hypothesis… even though it doesn’t.
Read MoreContent, like service, can’t be an afterthought
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Marketers should approach content the same way they approach product development or customer service—with continuous, high-quality results.
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