Don't neglect traditional marketing practices
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In the '90s, the internet was in its infancy, and businesses were only just starting to explore how websites could improve their sales. Consumers were just starting to discover what the internet meant for them, as well.
The internet is now perhaps the most valuable marketing resource for small and large companies, but you may not want to invest all your marketing dollars into digital. If you do, you may miss out on the business you could earn with traditional marketing techniques as well.
Here’s why you should consider traditional marketing practices alongside your digital strategy.
Evaluate Your Marketing Plan's Results
First, you must evaluate your marketing plan's results continuously. Conduct an analysis immediately following the implementation of a new marketing technique and periodically thereafter.
If you notice you hit a plateau, you may need to rethink your game plan. Keep in mind that your company is likely to experience highs and lows.
However, if you're not gaining customers, your business may not be getting enough or the right kind of exposure. Moreover, by acting when your business becomes stagnant, you may prevent a decline.
At this point, it may be in your best interest to use both modern and traditional marketing methods.
Consider Coupons
Coupons have a solid history of working for certain types of businesses, and paper-based promotional materials are still widely used by B2B companies. Generally, coupons intrigue people by offering a discount.
By sending coupons out to your community, you may increase local sales. However, you can also modernize this forgotten marketing technique by offering online coupons, allowing you to reach a larger target market.
Be careful when using Groupon and other similar sites because these take a portion of the coupon price.
Create Flyers
Flyers may have gotten brushed aside with the advent of the internet, but they are a great tool for events like conferences and trade shows.
Flyers are a low-cost marketing technique. If you give out flyers after an event, it can serve as a reminder of your products and services. They may share the flyer with the rest of their colleagues, and it could generate buzz in their office about what you have to offer.
Think of a Creative Slogan
Have you ever sung a one-liner from a commercial repeatedly in your head? That's because a slogan is a short, catchy phrase that's easily memorable.
A good slogan is challenging to come up with, but it could pay dividends for your brand.
When you're writing your slogan, try to summarize what your company represents or stands for. Rather than using flowery, hard-to-remember words, keep it basic to ensure people remember it.
Choose a phrase that makes a connection with your services or products as well. Many companies choose to develop slogans that focus on quality services and customer-centricity.
Use an Easily Recognizable Logo
A simple image may not seem like it could have a major impact on your business, but a logo is part of your brand. It's a recognizable symbol you can use on every email you send, on your sign, and in various other aspects of your business.
Most importantly, it’s a symbol you’ll be married to for some time. Whenever people see the logo, it should make them think of your company and what it stands for. Therefore, it's critical that you put time and thought into your logo.
Moreover, your logo needs to be easily recognizable, so keep it simple.
A Multifaceted Approach Leads to the Best Results
While it pays to stay on top of the latest marketing practices, don't forget about tried-and-true techniques like branding and content marketing. Ideally, your business's marketing plan will include a mixture of both digital and traditional marketing strategies.
