What is proprietary data, and why is it so important for your brand in 2021?
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The advantage of proprietary data is in your ability to shape the types of data you collect, and how it is collected.
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Research reports generate more leads than any other content type
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Original research reports are the truest form of thought leadership, and they generate more leads than any other type of content.
Read MoreIf you serve a niche market, make proprietary data your key differentiator
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Big companies are investing heavily in market research. Small businesses can take the same approach to niche markets with hyper-focused research that boosts their appeal to unique customer segments.
Read MoreWhen it comes to product development, your customers have the answers
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Quantitative and qualitative research can help you develop better products, but your internal sales team may hear a different story from your customers than an objective, third-party researcher.
Read More4 mistakes to avoid when representing data in content
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Most of the mistakes businesses make when publishing their research are just that — mistakes. But sometimes, it can be tempting to present data in a way that makes it support your hypothesis… even though it doesn’t.
Read MoreHere’s what interviewing one hundred of your prospects over the phone will do for your content and your brand
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Interviews help you get the quantitative and qualitative data you need to drive insights into new and evolving markets. You can also use interview responses to build out multiple content assets. Here’s how.
Read MoreDedicated research and analysis—invest internally, or not?
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Investing in an in-house research team has its benefits, but at what cost? By outsourcing, you can access new content capabilities, tap new markets, and differentiate yourself from your competitors at a fraction of the cost.
Read MoreHow valuable is proprietary data?
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With proprietary data, you can create content assets that engage your target markets and outshine your competitors. Find out how original research can help you go beyond the status quo.
Read MoreEconomies of scale: entering niche markets with owned data assets
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Even if you have a generalized product or service to offer, you can use owned data assets to start a meaningful conversation with niche segments of your target market.
Read MoreQualitative data: here’s what you’re missing in your target market
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There’s nothing quite as powerful as irrefutable quantitative data. But qualitative data, such as verbal and written responses, has some unexpected benefits.
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