Data Masking in Financial Services: How to Get Started

Employee working on data masking code on a laptop in an office

Cybercriminals increasingly target financial firms to maximize their attack revenue. However, while protecting sensitive financial information is critical, financial firms must continue to get the greatest possible business value from the data they use.

The article explores how data masking reduces the risk of data exposure in financial services while helping firms retain data utility.

(Written for Option One Technologies)

Making Retail an Attractive Long-Term Career Choice

HR leaders at retail organizations are struggling to attract talent and market retail as a long-term career choice. According to McKinsey & Company, retailers’ employee value propositions are not meeting workers’ needs. The industry has also been slow to recover due to repeated disruptions.

This article, published by HR Retail and written by rand&rand, explores some creative solutions for closing the retail talent gap. Read more on the HR Retail website.

What Does Tokenization in Finance Mean for Your Firm?

Tokenization in finance is reshaping how many assets are owned, traded, and managed. Now, the pace of adoption and the breadth of applications have surpassed many predictions.In this article, we explore the opportunities and risks associated with asset tokenization in finance. We discuss emerging trends around technologies, efficiencies, regulations, and other elements so you can prepare your firm for success in this new market environment—no matter the path you choose.

(Written for Option One Technologies)

Omnichannel Orchestration in Pharma: How to Create a Seamless Customer Journey for Patients and HCPs

Pharmaceutical companies are increasingly synchronizing their marketing and communication channels in response to growing demands for consistency from patients and healthcare providers (HCPs). By integrating multiple communication channels into a cohesive strategy, omnichannel approaches enable consistent messaging and tailored interactions. In this article, we explore how pharma organizations can achieve omnichannel orchestration to create seamless customer journeys.

(Written for Future Pharma Insights and Worldwide Business Research)

The Future of Personalization and Contextualization in Field Service

The field service industry is currently experiencing a profound transformation driven by customers’ increasing need for personalization and contextualization. This is prompting service providers to adapt their service models, offer new and innovative types of service, and leverage data to provide custom-tailored services to unique customers. In this article, we’ll explore what makes personalization and contextualization different, as well as how they will change the nature of field service for good.

(Written for Field Service Insights and Worldwide Business Research)

How Gen Z is Reshaping the Path to Purchase in Retail and eCommerce

Generation Z is reshaping the retail landscape, transforming the traditional path to purchase into a complex, non-linear journey that challenges brands to adapt their strategies. As reported in an eTail Insights research report on advanced personalization in retail, retailers are increasingly employing unified engagement platforms and creating deeply personalized experiences to meet the unique expectations of this digitally-native generation. In this article, we explore what the path to purchase looks like for Gen Z customers, as well as how retail and eCommerce organizations can adapt to them.

(Written for eTail Insights and Worldwide Business Research)

The Promise of Explainable AI (XAI) in Portfolio Management

The financial sector has witnessed a significant shift towards AI-driven decision-making processes in recent years, particularly in portfolio management. Explainable AI (XAI) has emerged as a powerful tool in this area, promising to enhance investment strategies and provide transparent insights into complex financial models. This article explores the potential of Explainable AI in revolutionizing portfolio management. It addresses some of the top concerns industry leaders harbor about the real-world implications of XAI as well.

Massachusetts Updated the Homestead Act: Here’s What That Means for Homeowners

A U.S. flag on the porch of a white house with a cannon in front.

In August 2024, Massachusetts enacted the Affordable Homes Act, which provided $5.1 billion in funding for affordable housing, made it easier for homeowners to create accessory dwelling units (ACUs), and created policies encouraging housing production. The law also included significant updates to the state’s Homestead Act. This change has far-reaching implications for homeowners across the state, offering enhanced protection for their most valuable asset: their homes. Here, we’ll explore what it means to file under the Homestead Act and why it’s such a significant development for Massachusetts homeowners.

Protecting Your Financial Services Firm with DNS Filtering

Two women discussing DNS filtering in front of a laptop in an office

Financial services firms handle vast amounts of sensitive data and are prime targets for cybercriminals. To protect themselves and their employees, many firms are turning to domain name system (DNS) filtering as a key component of their cybersecurity strategy.

This article explores how financial services companies can leverage the technique to enhance their security posture.

Design Considerations When Integrating Advanced Technologies in Medical Field Service

a medical device wristband on the arm of a man sitting in a grey chair

Cutting-edge technologies like AI, IoT, and remote diagnostics are transforming how companies approach field service in the medical device industry. However, there are some important considerations for organizations before they implement these solutions, especially when it comes to designing products themselves.