Tips for Building Your Business with Smart DIY Marketing
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DIY marketing requires a lot of work, but it can help you maintain brand authenticity and save on costs. Here are some tips for smart DIY marketing.
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How to create an effective business email newsletter
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A business email newsletter is a digital publication that is sent out regularly to subscribers. It’s a must-have if you want to keep prospects engaged.
Read MoreSmall business branding: making your business iconic
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Business branding is more than a luxury. It’s a critical part of your marketing. If you have a small business, here’s how to get started.
Read MoreDon't neglect traditional marketing practices
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Digital marketing is essential, but that doesn’t mean you should neglect traditional marketing practices. Small details, like coupons or even postcards, can be a unique way to stand out.
Read MoreInstagram content marketing: 4 best practices for your business on a budget
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Instagram is a powerful marketing tool for any business. Here’s how to optimize your Instagram content.
Read MoreShould you use AI for copywriting?
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There are some advantages to using an AI for copywriting. But AI will never be able to replace a human’s understanding of context and nuance.
Read MoreTaking marketing beyond social media
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Social media is an effective marketing tool, but it has its drawbacks. It works best alongside other forms of marketing, like those listed here.
Read MoreBuilding an online presence for your business on a budget
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Even if you’re strapped for cash, you can get your business out there. Here’s how to build your online business presence.
Read MorePerspectives on writing for money
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While specializations evolve and become outmoded, there is always a market for creativity. Here are Chris Rand’s perspectives on writing for money.
Read MoreWhen facts aren't enough
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Readers often don’t have time to fact-check; but the onus for discerning what’s real and what’s fake too often falls to consumers. Here’s how to use context to empower your audience.
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