Buying is believing: how meaningful content translates into sales
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Everyone wants leads, but revenue is a much better metric for measuring content success. Here’s how meaningful content can bring you sales and revenue.
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5 steps to getting your inbound content published on authority websites
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There are no gatekeepers when you post to your own blog. But when you publish your inbound content on authoritative websites, you submit to an editorial process, so your readers know your content is valuable and reliable.
Read MoreContent crisis: B2B businesses struggle to create meaningful content
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Business are struggling to create meaningful content that converts. In this article, we explore why — and what B2B businesses of all sizes can do about it.
Read MoreDedicated research and analysis—invest internally, or not?
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Investing in an in-house research team has its benefits, but at what cost? By outsourcing, you can access new content capabilities, tap new markets, and differentiate yourself from your competitors at a fraction of the cost.
Read MoreHow valuable is proprietary data?
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With proprietary data, you can create content assets that engage your target markets and outshine your competitors. Find out how original research can help you go beyond the status quo.
Read MoreEconomies of scale: entering niche markets with owned data assets
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Even if you have a generalized product or service to offer, you can use owned data assets to start a meaningful conversation with niche segments of your target market.
Read MoreQualitative data: here’s what you’re missing in your target market
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There’s nothing quite as powerful as irrefutable quantitative data. But qualitative data, such as verbal and written responses, has some unexpected benefits.
Read MoreValue-added content is now essential for B2B lead generation
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Value-added content is different from most of the B2B marketing content available online. Instead of restating the same things as other companies, you have an opportunity to give your prospects something they can use.
Read MoreProprietary data: a foundation for success in new and emerging markets
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Not long ago, only big businesses could afford to get proprietary data, custom research, and value-added content. We started rand&rand to put the same marketing resources within reach of small and medium-sized businesses.
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