February 28, 2019

Value-added content is now essential for B2B lead generation

February 28, 2019/ Michael Rand

Value-added content is different from most of the B2B marketing content available online. Instead of restating the same things as other companies, you have an opportunity to give your prospects something they can use.

February 21, 2019

Proprietary data: a foundation for success in new and emerging markets

February 21, 2019/ Christopher Rand

Not long ago, only big businesses could afford to get proprietary data, custom research, and value-added content. We started rand&rand to put the same marketing resources within reach of small and medium-sized businesses.

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