The field service industry is currently experiencing a profound transformation driven by customers’ increasing need for personalization and contextualization. This is prompting service providers to adapt their service models, offer new and innovative types of service, and leverage data to provide custom-tailored services to unique customers. In this article, we’ll explore what makes personalization and contextualization different, as well as how they will change the nature of field service for good.
(Written for Field Service Insights and Worldwide Business Research)
