Artificial Intelligence (AI) is transforming the world of B2B marketing, sales, and operations, offering innovative solutions to common challenges. For B2B executives and sales leaders, AI represents an incredible opportunity to not only streamline operations but also to gain a competitive edge. This article explores how AI is reshaping B2B sales and marketing by automating tasks, personalizing buyer experiences, and empowering decision-making.
Developing an ICT Risk Management Framework for Your Financial Firm→
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Financial services firms face an increasingly complex regulatory landscape when it comes to operational resilience and security, especially in terms of information and communication technology (ICT) risk management. In this article, we explore the key components of a robust ICT risk management framework for any hedge fund, private equity firm, or similar financial services organization.
Tips for Building Your Business with Smart DIY Marketing
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DIY marketing requires a lot of work, but it can help you maintain brand authenticity and save on costs. Here are some tips for smart DIY marketing.
Read MoreAI's Role in B2B Sales and Marketing→
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Man works on PC.
Artificial Intelligence (AI) is transforming the world of B2B marketing, sales, and operations, offering innovative solutions to common challenges. For B2B executives and sales leaders, AI represents an incredible opportunity to not only streamline operations but also to gain a competitive edge. This article explores how AI is reshaping B2B sales and marketing by automating tasks, personalizing buyer experiences, and empowering decision-making.
How Financial Firms Can Adapt to the Recent SEC Cyber Incident Rule Change→
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The landscape of cybersecurity compliance has shifted dramatically for public companies since the U.S. Securities and Exchange Commission (SEC) adopted its July 26, 2023 rules, which require public companies to disclose material cybersecurity incidents under Item 1.05 of Form 8-K. But in 2024, the SEC released additional guidance and clarification on the rule change, providing public companies with a better understanding of their responsibilities and how to comply.
In this article, we discuss key elements of the SEC’s cybersecurity incident disclosure rule change and how financial firms can adapt.
Transforming Back-Office Operations with Intelligent Automation at Financial Firms→
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New advances in intelligent, back-office automation technologies are reshaping the operational landscape of modern financial firms. Through the deployment of intelligent automation and sophisticated artificial intelligence (AI) techniques, these firms are achieving new results in efficiency, compliance, risk mitigation, and success. This article explores the different ways in which financial firms can leverage new intelligence automation technologies to streamline their back-office operations and enhance their overall performance.
How Technology, Data, and AI are Changing MRO Procurement→
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Leaders engaged in Maintenance, Repair, and Operations (MRO) procurement understand the increasing importance of technology and innovation in their function. Digital transformation has already significantly altered the foundation of traditional procurement processes, so procurement teams must adapt to new tools and solutions to keep business running smoothly. Here, we'll explore the powerful influence of technology, data analytics, and artificial intelligence (AI) on the future of MRO procurement.
Improving the Customer Experience with AI in Financial Services→
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Financial institutions are under intense pressure to deliver seamless, secure, and personalized customer experiences. Many financial firms are looking to artificial intelligence (AI) as a means to achieve their customer experience goals. In this article, discover how AI has cemented its foothold in the financial sector, redefining the rules of engagement with customers; and how financial services firms can leverage AI to create groundbreaking CX initiatives.
Seven Ways to Prepare Your Firm for the Digital Operational Resilience Act (DORA)→
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The European Union (EU) implemented the Digital Operational Resilience Act (DORA) in response to growing security and resilience issues across global markets, including in the financial services space. It is a transformative regulatory framework that elevates cybersecurity standards across the EU financial services sector, with clear implications in the United States as well.
In this article, we illustrate key aspects of the regulation and their practical implications for financial firms, including those in the United States.
How Your Company Can Combat Deepfake Fraud→
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Deepfakes” are videos, images, or audio files that are created using artificial intelligence and machine learning techniques, making them almost indistinguishable from real content. They don’t just have implications for politics and public discourse. They can also be used for financial fraud and theft, resulting in millions of dollars in losses.
In this article, weexplore some of the ways your company can recognize deepfakes, so it can protect itself against fraud.
