The Branch’s Role in Developing Long-term Customer and Member Relationships→

As consumers continue to do the bulk of their financial activities online, banks and credit unions are focusing on branch strategies that foster long-term customer relationships, both at the local level and beyond. This is leading banks and credit unions to rethink not only how their branches are designed but also what types of services they have on offer. Here, we explore the branch’s future role in developing long-term customer and member relationships.